They are food items grown by following the agricultural procedure without the use of harmful chemical fertilizers and pesticides.

These farm products are cultivated using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge, bioengineering and such others pertaining to their geographical location.

They are fresh because they do not contain preservatives which makes them stay fresh for a longer time. They are produced in small scales by farmers and sold in the nearby places, hence the time taken from the farm to the kitchen is reduced. They reduce pollution, conserve water, reduce soil erosion, increase soil fertility, and use less energy. They are GMO free. Genetically Modified Organisms (GMOs) or genetically engineered (GE) foods are plants whose DNA has been altered in ways that cannot occur in nature or in traditional crossbreeding, most commonly in order to be resistant to pesticides or produce an insecticide.
Fruits and vegetables are cheapest and freshest when they are in season. Find out when produce is delivered to your market so you’re buying the freshest food possible. Look out for originality and also ask about the farm from where they are cultivated. Recent past, certification is also given for such organic foods.